If you think of the typical marketing technique, you think of advertising well known products to the masses. The technique of advertising small, less known products to fewer yet more targeted customers is referred to as the long tail.
The long tail was not effectively put into action until a few years ago. When the idea of effectively targeting consumers for smaller niches all of the sudden became very feasible and extremely profitable.
So why is the long tail so effective? Years ago, if you typed in the search term, online automobile insurance quote, you would probably not get what you were looking for. The long tail is so effective because there are millions of niche topics out there that are not targeted by marketers. The search term, Nike shoes, will return thousands and thousands of targeted results. The search term, Nike shoe retailer in Indiana, may result in thousands of results as well but very few will be targeted relevant results.
So, why is this important? The main search terms have a lot of competition. The niche topics have fewer visitors but a lot less competition. This means that if you can create one site for a certain niche, you can make a few dollars a day. If you can make 100 sites that make five dollars a day you have five hundred dollars a day. Replicate this process more and more and you will find yourself making loads of money online.
Many people are making money online because they are targeting these niche topics. A lot of the money that is being made comes from several small websites composed of a few good articles will information on that niche. Once the small site is created, google ads are placed on the page along with affiliate links to monetize the site. Once the site is setup and ready to make money an article is written everyday and submitted to well known article directories. The more articles you can write and submit, the more visitors come to the site. The more visitors you get to your site, the more money you make.
There are several tools you can use to speed up the process and many tricks of the trade that will make the process for efficient but now you know the basics. You can start making money online with the long tail promoting niche topics from the knowledge you have obtained from this article. It is not rocket science but it does take discipline to keep going. Anyone can do it but many do not. Those that choose to go through with it are becoming very wealthy making money online through long tail marketing.
Joshua Spaulding is an Author and Webmaster who provides Free Training on how to Make Money Online through his website at http://makemoneyonline.josh4info. Joshua also owns a Quality Article Directory at http://www.articlesalley.com
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